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Margit Kaluza-Baumruker is Marketing Director of HEROLD Business Data, one of Austria´s most successful media companies. She has 20 years of experience within the company, starting her career as an editor of a directory service-section and continuing in several different functions including product-management, market research and corporate communications. In her current position she managed to develop HEROLD to a well-known brand in Austria..For several years she has been a member of the Executive Board of the Austrian directory-association ÖAVV – Österreichischer Adressbuchverleger-Verband.Before joining HEROLD she worked as editor-in-chief of an Austrian special interest magazine and as PR-manager. She studied at Universities of Würzburg and Marburg, Germany, and holds a Ph.D.